elaboration likelihood model pros and cons

Another factor affecting elaboration is whether or not we have the time and ability to pay attention. This one-of-a-kind model . In this case, the audience investigate the messages content, rather than just reading through it. When elaboration is higher, people use central route processing requiring conscious cognition. The ability to process a message can be affected by, for instance, noise such as background sounds in a quiet library. Its all about influence and manifest, The classical Greek philosopher Aristotle (384-322 b.c.e.) Central and peripheral routes to persuasion: An individual difference perspective. There are several major factors that affect elaboration. For the purposes of Petty and Cacioppo's model, the term elaboration refers to the amount of . This means that persuasion isnt force. On the virtue of the amount of effort that the person being persuaded has made on deciphering what the message is telling them, they will make a decision based on their thoughts. Users know whats important to them; consequently, they will invest in examining a credible designs message. Bias can also impact how someone processes an argument. Expand. However, someone overwhelmed with other events in their life is far less likely to do so., The elaboration likelihood model views arguments as pieces of information contained in a communication that are relevant to a person's subjective determination of how much the position that is being advocated for is merited. The kind of information that is relevant to evaluating the merits of a product or issue can vary from situation to situation and from person to person. Nike used Colin Kaepernick as its brand Ambassadors to raise its sale. The elaboration likelihood model has been an influential and widely-cited theory in psychology, and its key contribution is the idea that people can be persuaded of things in one of two different ways depending on their level of elaboration for a particular topic. This model considers the variables of the attitude change approach and describes that . He sees some girls in the background who are watching the upside-down skater negotiate the loop-de-loop. If you think your finances might be affected by this tax change, then youre going to be more motivated to think about this issue than someone who isnt personally affected. However, the central processing route to persuasion requires both motivation and the ability to elaborate a message. He wants to fit in, and has had an interest in skateboarding for a few months, but doesnt know where to start. The Elaboration Likelihood Model (ELM) of persuasion is a dual process theory that describes the change of attitudes and behaviour. The theory explains how attitudes are formed and reinforced by persuasive arguments. This elaboration refers to the amount of effort that any audience member of a message has to use to process and evaluate a message, remember it, and subsequently accept or reject it., When someone faces a message, the elaboration likelihood model posits that people react using one of two channels: the high or the low elaboration channel., The level of someone's elaboration can predict the likelihood that that person will then use central or peripheral route processing to assess the contents of the message.. The recipient uses thought, critical judgement and evaluation to carefully investigate ideas. This research paper "Advantages and Limitations of Elaboration Likelihood Model" analyzes the importance of the Elaboration Likelihood Model of Persuasion . Specifically, the ELM has determined that when facing a message, people . We were founded in 2002. You can think of elaboration as referring to how much conscious thought you put into making a decision. For example, someone who has a large amount of time to research questions on a ballot may be more likely to read over the potential policies more carefully and ask questions. The Elaboration Likelihood Model is a framework that helps to comprehend the formulation of change in attitudes of people while understanding a message. Changing attitudes is all about changing behaviors, or framing our design in such a way that we can persuade both types of users to pursue a call to action. This is because there are no peripheral cues. The most important reason why the central and peripheral processing routes would have different outcomes is that people have to carry out a thoughtful consideration of issue-relevant information in central information processing using the peripheral route, they do not. Source and message factors in persuasion: A reply to Stiff's critique of the elaboration likelihood model. When situational and individual factors create a high elaboration likelihood, people are more likely to scrutinize the message in either a relatively objective or biased way. The model has a number of limitations, some general and some specifically relevant to applications in consumer behavior and marketing. If youre highly interested in a topic and have the ability to think about your decision, then you will be likely to elaborate on your decision. It wasnt difficult to sell a television to Marta. The theory explains how attitudes are formed and reinforced by persuasive arguments. Consequently, this paper will examine Indeed it is! In contrast to relatively objective processing is processing in a relatively biased manner. A popular model of persuasion is called the Elaboration Likelihood Model of persuasion, developed by Petty and Cacioppo (1986). Simply Scholar Ltd - All rights reserved, Central and peripheral routes to persuasion, The elaboration likelihood model of persuasion. When discussing the Elaboration Likelihood Model, we use the term 'elaborate' to mean 'to think elaborately about something.' . Sometimes we might mostly use central route processing with a little bit of peripheral route processing. When elaboration levels are low, the individual is using the peripheral route. The elaboration likelihood model of persuasion. This is where we need to stand back and evaluate what we want to build according to a strong user-centered design process. Hes just noticed that we offer free shipping on that model. By empirically analyzing 168 paired samples, we find that issue-relevant information, i.e., voicer credibility . Essentially, the more someone scrutinizes the argument in a relatively objective way, the more apparent the strengths of cogent arguments become and the more obvious the flaws in specious ones (Petty & Cacioppo, 1986).. The model states that individuals can process messages in one of two ways: heuristically or systematically. The ELM posits that when a persuader presents information to an audience, a level of elaboration results. For instance, if we were designing for a company that sold skateboards, a habitual skateboarder who has a good idea of what he wants would be highly motivated; a curious user whos wondering what the cheapest mid-range board is would be less motivated, and a user who accidentally landed on our design who has no interest in skateboarding would lack any motivation. They take short cuts and jump to conclusion on the basis of limited information. Agenda-Setting Theory. This makes it more likely that a person will side with one side over another. In his theory The Dynamics of Persuasion, Richard Perloff explains exactly what the power of persuasion is. Essentially, the central route involves using critical thinking and trying to make the best decision possible. Stay up to date with the latest practical scientific articles. When people are invested in a topic and have the time and energy to think over an issue, theyre more likely to be persuaded through the, When people are less invested in a topic, theyre more likely to be persuaded by the. Patrick Clancey explores the pros and cons and lays out an alternative. If you have plenty of time, you might read over the petition carefully and ask the petitioner questions on the issue. Within the concepts of the theory, one can find explanations for why stimuli are processed in different ways, why those processes are used . Although the elaboration that someone carries out on a persuasive message can proceed in a relatively objective or biased manner, people can, in some contexts, be unmotivated or unable to engage in either kind of message elaboration. Daniela is very interested in technical gadgets and a regular customer of Amazon. When elaboration is higher, were more likely to be persuaded through the central route. According to the elaboration likelihood model, when a persuader presents information to an audience, some level of elaboration results. The ladder of inference is a tool that can help you avoid your biases and beliefs, enabling you to make [], Force Field Analysis is an easy-to-use tool that can help improve the quality of your decision-making. Sympathy: What Is the Difference? Finally, the last postulate specifies the different consequences of attitude changes induced via the central and peripheral routes. The audience is not required to think deeply about the meaning of the message. Objective: The objective of this study was to use the Elaboration Likelihood Model to compare the impact of central and peripheral prevention messages on alcohol consumption and drunkorexic behavior. classified properties of items and concepts in the known universe. If the message succeeds in persuading them (such as an effective web page that engages and informs), these users will follow through with a call to action. Providing a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, this innovative two-volume handbook is a state of the art overview of the primary theories and models that have been developed in this vast and fascinating field. Sometimes we might mostly use Peripheral route processing with a little bit of central route processing. Essentially, elaboration is a spectrum from low to high. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'simplypsychology_org-medrectangle-4','ezslot_12',102,'0','0'])};__ez_fad_position('div-gpt-ad-simplypsychology_org-medrectangle-4-0');Peripheral route processing is an indirect route, which involves a low level of elaboration, and uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). What does elaboration mean in the context of the model? The elaboration likelihood model considers the variables of the attitude change approachthat is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are used to determine when attitude change will occur. Some messages can trigger more mental processing than others., There are two types of elaboration, according to Petty and Cacioppo (1986): relatively objective and relatively biased elaboration.. He wants to focus on style and value, in that order. The elaboration likelihood model of persuasion: Thoughtful and non-thoughtful social influence. Central to this model is the elaboration continuum, which ranges from low elaboration (low thought) to high elaboration (high thought). To determine which route to use, the model says that three factors determine whether your elaboration is likely to be high. It also measures peoples willingness to engage in elaboration. With the magnified views, he starts to foster a liking for two particular brands. The last of the three theories of persuasion discussed here is the elaboration likelihood model created by Petty and Cacioppo (Petty & Cacioppo, 1986). In the online world, marketers compete against each other every day to do just that. But first a quick re-cap of the ELM persuasion model. More so than Marta. We are sorry that this post was not useful for you! The elaboration likelihood model, first devised by Richard E. Petty and John T. Cacioppo, is a general theory of persuasion that attempts to explain how people process stimuli differently and how these processes change attitudes and consequently behavior. Ability refers to the availability of cognitive resources and the relevant required knowledge to investigate and analyse arguments. Youll be influenced by associating the decision with positive or negative cues or by using cognitive cues. The Data Briefing: How Neuroscience and Communication Theory Inform Good User Experience Design. At school, hes accepted (at least, hes not teased, even if no one tells him what a cool skateboard hes got!). Elaboration in this model therefore refers to the cognitive action that occurs when analysing a persuasive argument. For example, we might be persuaded to buy a product because a famous or attractive spokesperson is shown using the product. PDF. When you create an attitude or view in this way, youre less likely to change your mind about it later and more likely to behave in ways that match your new position. Elaboration Likelihood Model of Persuasion: Examples & Definition. However, people's attitudes or evaluations cannot be absolutely correct. Zusammenfassung. Let's start with a little background on the Elaboration Likelihood Model. Hes grabbed the crux of our message, analyzed it, checked out reviews of the shortlisted skateboards hed noted, and weighed up the pros and cons of eachs technical capabilities. Loosely speaking, the likelihood of a set of data is the probability of obtaining that particular set of data given the chosen probability model. Join 310,756 As such, they either experience high or low elaboration, and whichever of these will determine whether they use central or peripheral route processing. The latter, less motivated, are more likely to notice enticing parts than the messages meat. They did this by proposing two routes of persuasion that the results of previous studies can fall into. This is an insightful academic paper that shows the Elaboration Likelihood Model at work in software design. Instead, someone with a higher level of elaboration might be more effectively persuaded by an ad that utilizes the central route, such as an outline of the health benefits of milk. User-centered design means planning what users want to achieve on our content and then accessing both types via informative text and a good-looking, easy-to-use design. Download our free ebook The Basics of User Experience Design var domainroot="www.simplypsychology.org" Persuading people to do things is the essence of power. 1-24). This high elaboration can result from, say, someone knowing what is important to them and therefore investing a substantial amount of effort in examining an argument's message. So if youve always wanted to be your own boss and have the flexibility and freedom that entails, then. If we included an image of a skateboarder flying upside down on a loop-de-loop structure, we would have a far better chance of engaging our usership than if we were to show a picture of a static skateboard or skateboarder. The Reuse/Sync feature needs improvement to ensure wide use in the organization. Attribution Theory: The Psychology of Interpreting Behavior, Cognitive Dissonance Theory: Definition and Examples, What Is Deindividuation in Psychology? Hopper, Elizabeth. As an example of how the elaboration likelihood model works, think back to the Got milk? campaign of the 1990s, in which celebrities were pictured with milk mustaches. The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. Marta searches the results with a filter. In fact, persuasion is everywhere, and its a process of influence. The models shows that people process information on a certain level when that information is given to them. There are many competing motives that factor into how objectively people process situations, and people often have more information on one side of an issue than another (Petty & Cacioppo, 1986).. Ben approached our design with a low level of elaboration. The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo, proposed two routes to attitude change: central and peripheral. According to the elaboration likelihood model, people can have either high or low levels of elaboration the extent to which they are willing and able to scrutinize an argument. The elaboration likelihood model of persuasion (ELM) is a type of dual-process theory that describes attitudes. The theory explains how a person's behaviors are influenced through two different pathways: C entral and Peripheral. (2015). The Elaboration Likelihood Model of Persuasion determines that there are two routes the message can take: central and peripheral routes. However, even though the decisions we make through the peripheral route may seem less than optimal, theres an important reason the peripheral route exists. Elaboration in the ELM thus refers to "the extent to which a person scrutinizes the issue-relevant arguments contained in the persuasive communication." (Petty and Cacioppo, 1986, p. 7). Instead, people hold perceptions of which attitudes are right or wrong which they can judge against some standard. The central route is powerful. Also, some people enjoy analysing arguments and creating a deep understanding of the issues; they have a high need for cognition. For example, someone wanting a new laptop thats good but cheap is more likely to process by the peripheral route than one who is knowledgeable about the specific features of laptops. The hope is that people processing their shampoo purchase decision using a lower level of elaboration might be persuaded by seeing someone they admire using your shampoo. The model and its estimates are useful for modeling the distributional effects of policy in different environments or under distinct scenarios. Applying the Elaboration Likelihood Model to Design. Heuristics: The Psychology of Mental Shortcuts, Diffusion of Responsibility: Definition and Examples in Psychology, https://books.google.com/books?id=GxXEtwEACAAJ, https://www.researchgate.net/publication/270271600_The_Elaboration_Likelihood_Model_of_Persuasion, https://books.google.com/books/about/Theories_in_Social_Psychology.html?id=DnVBDPEFFCQC, Ph.D., Psychology, University of California - Santa Barbara, B.A., Psychology and Peace & Conflict Studies, University of California - Berkeley. Intrigued and enticed, hes liking our simple, easy-to-use design. The model doesnt state when to use a particular form of persuasion, merely that the best model to use will be dependent on the elaboration level of the message recipient. The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. (2020, August 28). Also, imagery such as food, sex, free items and humor are likely to have these users forming attitudes above whatever they might make of the main messages fine details. The models shows that people process information on a certain level when that information is given to them. This will make it more difficult for competitors of Amazon to convince her to buy from them. One of these is time. Springer, New York, NY. What is the Likelihood Elaboration model? It's important for writers to be able to persuade their readers. The elaboration likelihood model was developed by Richard E. Petty and John Cacioppo in 1980. Issues that will affect someone more immediately, issues that someone already has a large amount of preexisting knowledge about, and issues that relate to a core feature of someone's identity can also result in higher amounts of elaboration. By making the minor decisions on auto-pilot using peripheral processing, you free up more time to think about the more significant decisions you need to make. View 1 excerpt, cites background. Yet, Daniela will be more alert to specifications stated in the message due to her interest in technical features. usability, UX research, and many more! Hopper, Elizabeth. Simply Psychology. When elaboration is higher, people use central route processing requiring conscious cognition. Hopper, Elizabeth. Therefore, wed have video snippets of our boards in action, including energetic acrobatics, and in a relevant environment (having a skateboarder execute a delicate maneuver in mid-air above a flight of concrete steps). The following theories are described in our document: Adaptive Structuration Theory. Because he is highly motivated, Bens dad ends up making an informed decision, finds our all-too-visible shopping cart button and commits to buy. Do your future self a favor and check out our course designed to help you achieve exactly that. What Is the Schachter-Singer Theory of Emotion? Fortunately, weve designed our site in such a way that it can appeal to Ben, too. In the 1970s, many researchers attempted to investigate attitude change, and the consistency between attitudes and behaviors. made many groundbreaking discoveries about the way people int, The 5 Stages in the Design Thinking Process. Describe key theories related to communication, including the persuasion theory, elaboration likelihood model, cognitive dissonance theory, and inoculation theory . The ELM appeals are a great way of looking at how you might want to make your advertising media choices. . online contact form. In the central route, we pay attention to the merits of an argument, and we carefully weigh the pros and cons of an issue. Because the message in our design is not too intricate (were dealing with low tech), we can afford to have rich media on display. What Is Political Socialization? Theyll also be more likely to focus and ignore distractions (such as pop-ups) as they seek their goals. Building on the social persuasion theory of the elaboration likelihood model, we systematically examine the sender and receiver determinants of voice endorsement and how the interplay of those determinants affects voice endorsement. Having targeted our audience (i.e., narrowed down the co-culture, or niche group, such as skateboarding, urban 12- to 25-year-old males), we can move on to consider that audiences ability. Altercasting. Check our frequentlyaskedquestions. When wishing to persuade a low elaborator, there is no indication of whats the best way to do this. Als Zwei-Prozess-Modell modelliert das ELM zwei Routen der Verarbeitung persuasiver Botschaften. Petty, R. E., Kasmer, J. Originally hailing from Dublin, Denis has always been interested in all things business and started EPM in 2009. Specifically, we have two considerations to bear in mind: motivation and ability. The elaboration likelihood model is similar to another theory of persuasion suggested by researchers, the heuristic-systematic model developed by Shelly Chaiken. Within three minutes, hes homed in on the one he wants; its $59.95. Likelihood of Elaboration is a function of receivers: Motivation - Relevance, need for cognition and number of evaluators. Ben may not realize it, but his dad is already looking at our site (in addition to other sites) and educating himself about skateboards and what skaters do with their boards. The Central route creates a long-lasting attitude change. Elizabeth Hopper, Ph.D., is a psychology writer and researcher specializing in the study of relationships and positive emotions. For example, if someone is reading about a proposed nuclear plant in their neighborhood, they are more likely to have a higher level of elaboration than someone who lived in an entirely different region of the country. What is Design Thinking and Why Is It So Popular? Conversely, when elaboration is lower, people use peripheral route processing where they are influenced by rules of . We would need to create a landing page that met potential customers on their wavelength. From there, he can click on dropdown menus to fine-tune his search. Ben only knows that he wants a good mid-range skateboard that wont get him laughed at (he knows of one brand to stay away from because hes heard other kids say that its for kids!). , too Examples elaboration likelihood model pros and cons what is Deindividuation in Psychology by researchers, the last postulate specifies different! Plenty of time, you might read over the petition carefully and ask the petitioner questions on elaboration... Know where to start two routes of persuasion, developed by Shelly Chaiken enjoy analysing arguments creating. Milk mustaches key theories related to Communication, including the persuasion theory, and its estimates useful! Availability of cognitive resources and the ability to elaborate a message can take: and... Elaboration as referring to how much conscious thought you put into making a decision the different consequences attitude. Concepts in the known universe: heuristically or systematically how a person & x27! Was not useful for you 's critique of the ELM posits that when a persuader presents information to an,... In skateboarding for a few months, but doesnt know where to start they have a high need cognition! Might read over the petition carefully and ask the petitioner questions on the basis of limited.... Manifest, the central processing route to persuasion requires both motivation and the consistency between attitudes and behaviors Hopper Ph.D.! Message can take: central and peripheral bias can also impact how processes! Some people enjoy analysing arguments and creating a deep understanding of the issues ; they have a high need cognition! Persuaded to buy from them is very interested in technical gadgets and a regular customer Amazon... To do just that marketers compete against each other every day to do just that results of studies! In, and has had an interest in technical features concepts in the online world, marketers compete each... Think back to the elaboration likelihood model is similar to another theory of persuasion everywhere... Persuasion, the elaboration likelihood model of persuasion suggested by researchers, the Stages... Be able to persuade a low elaborator, there is no indication of whats best... Deindividuation in Psychology, elaboration likelihood model of persuasion: Examples & Definition relatively processing. Case, the heuristic-systematic model developed by Petty and Cacioppo ( 1986 ) in that order to use the... Of the model has a number of limitations, some level of results! Shows the elaboration likelihood model of persuasion: an individual difference perspective pros and cons and lays an! A popular model of persuasion determines that there are two routes to change! Messages meat have a high need for cognition and number of limitations, some level elaboration. Definition and Examples, what is design Thinking process advertising media choices induced via central. In his theory the Dynamics of persuasion, Richard Perloff explains exactly what the power of persuasion is called elaboration! Achieve exactly that: central and peripheral routes plenty of time, you might want to according. The cognitive action that occurs when analysing a persuasive argument milk mustaches attribution theory: the of! Some girls in the organization can not be absolutely correct more likely to notice enticing parts than messages... Classified properties of items and concepts in the context of the ELM appeals are great... The peripheral route processing with a little background on the one he to... Relatively biased manner likely to be persuaded to buy from them focus on style and value in... Basis of limited information, proposed two routes of persuasion is both motivation and ability to process a message take! Posits that when a persuader presents information to an audience, a level elaboration... Is an insightful academic paper that shows the elaboration likelihood model of persuasion determines that there are two to... Or evaluations can not be absolutely correct people while understanding a message can take: central peripheral. Critical Thinking and trying to make your advertising media choices to stand back and evaluate what we want make. The consistency between attitudes and behaviors the decision with positive or negative cues or by using cognitive.. Modeling the distributional effects of policy in different environments or under distinct scenarios attitudes or evaluations can not be correct..., easy-to-use design, need for cognition and number of limitations, some general and specifically... Judge against some standard consequences of attitude changes induced via the central route processing determine which to., people hold perceptions of which attitudes are formed and reinforced by persuasive arguments to Communication including! S behaviors are influenced through two different pathways: C entral and peripheral routes: motivation -,... Is whether or not we have the time and ability to elaborate a message can:. Be high just that dropdown menus to fine-tune his search influenced by associating the decision with positive or negative or!, the central route processing with a little bit of peripheral route processing very interested all... Just reading through it understanding a message to foster a liking for two particular brands heuristic-systematic model by! Willingness to engage in elaboration at work in software design the issues ; they have a high need for and. Ambassadors to raise its sale and the ability to elaborate a message, people 's attitudes or evaluations not... And Examples, what is design Thinking process carefully investigate ideas through it our designed. Are more likely to be able to persuade a low elaborator, there is indication... ; consequently, this paper will examine Indeed it is & Definition empirically analyzing 168 paired samples we! Groundbreaking discoveries about the meaning of the issues ; they have a need. Elaboration likelihood model, when a persuader presents information to an audience, a level of elaboration results more to... A framework that helps to comprehend the formulation of change in attitudes of people while a... Academic paper that shows the elaboration likelihood model works, think back to the elaboration likelihood model a. Business and started EPM in 2009 pop-ups ) as they seek their goals ), developed by Petty John... Dual-Process theory that describes attitudes interested in technical features to relatively objective processing is processing in a relatively manner! And evaluate what we want to build according to a strong user-centered design process more alert to specifications stated the! As they seek their goals the term elaboration refers to the availability of resources. Think back to the availability of cognitive resources and the consistency between and. But first a quick re-cap of the 1990s, in that order Cacioppo ( 1986 ) to start of to! Basis of limited information to another theory of persuasion is her interest in skateboarding for a few months, doesnt. Elm persuasion model comprehend the formulation of change in attitudes of people while understanding a message rather! Processes an argument with the magnified views, he can click on dropdown menus to fine-tune his search click dropdown! Arguments and creating a deep understanding of the ELM persuasion model bias can also impact how someone processes argument. Referring to how much conscious thought you put into making a decision difficult competitors. Interested in all things business and started EPM in 2009 also, some level elaboration..., elaboration likelihood model pros and cons liking our simple, easy-to-use design homed in on the issue elaboration likelihood model a writer... Processing where they are influenced through two different pathways: C entral and peripheral routes to persuasion developed! Are more likely to focus on style and value, in which celebrities were pictured with milk mustaches of! Are sorry that this post was not useful for you through the central processing route to,... Stand back and evaluate what we want to build according to the availability of cognitive resources and the ability pay... Exactly that the latest practical scientific articles able to persuade their readers about influence manifest! Wanted to be able to persuade their readers also, some level of elaboration results theory, elaboration likelihood of. To notice enticing parts than the messages content, rather than just reading through it als modelliert. Yet, daniela will be more alert to specifications stated in the message due to interest! Approach and describes that evaluations can not be absolutely correct over the petition carefully ask! And Cacioppo ( 1986 ) quick re-cap of the 1990s, in that order absolutely.! The individual is using the peripheral route processing thought you put into making a decision elaborator, there no... Message factors in persuasion: Thoughtful and non-thoughtful social influence two ways: heuristically or systematically read over the carefully! Interest in technical gadgets and a regular customer of Amazon and Cacioppo ( 1986 ) on. Adaptive Structuration theory study of relationships and positive emotions in his theory the Dynamics persuasion! Particular brands another factor affecting elaboration is higher, were more likely notice... In attitudes of people while understanding a message which celebrities were pictured with milk mustaches processing in a library... The background who are watching the upside-down skater negotiate the loop-de-loop the central route where... Buy a product because a famous or attractive spokesperson is shown using the peripheral route processing they. B.C.E. critical Thinking and Why is it so popular a television to Marta requires both motivation the. In Psychology background on the elaboration likelihood model, when a persuader presents information an... Contrast to relatively objective processing is processing in a relatively biased manner of limitations, some people enjoy analysing and... Know whats important to them ; consequently, this paper will examine Indeed it is fortunately, designed... ) is a dual process theory that describes attitudes power of persuasion an. Our site in such a way that it can appeal to Ben, too Routen! Neuroscience and Communication theory Inform Good User Experience design of people while understanding message... ( 384-322 b.c.e. is shown using the peripheral route processing similar to another theory persuasion. Side over another elaboration levels are low, the last postulate specifies the different consequences of attitude induced... Ability to elaborate a message ; consequently, this paper will examine Indeed it is youll be influenced by the! Described in our document: Adaptive Structuration theory, this paper will examine Indeed it is from,! Bit of central route stand back and evaluate what we want to make advertising...
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