marketing analytics usc syllabus

0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endobj %PDF-1.7 Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. , etc. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream endstream endobj startxref Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) d_"Y"WjJg VxI^Vi $'=5. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Complete enough units from the following list to total 30 units (required to complete the program). Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 (Curricular Practical Training.) Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Ready to register for classes? Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. endstream endobj startxref @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 94 0 obj <>stream MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j 3 0 obj Specialize in Analytics (STEM) or Consumer Behavior. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain HSKo@Wq] * Must be taken in the first term/semester or prior to admission. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Contact: We would love to tell you more about all things that SAC does. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing We look forward to hearing from you. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Recommended during student's final semesters. 735 0 obj <>stream hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. USC Schedule of Classes Summer 2023. classes begin 5/17. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. *gBAt@eYq@'"%9*D$ endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Finance & Accounts. Proposal, data collection, analyses, and written report. 169 0 obj <>stream 664 0 obj <> endobj )b"4F\> =b'/a(h{S~| B)t Hear about the resources we offer students, what were looking for in applicants, and why you should apply. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h The replacement must be requested in an attachment to the application for admission. ) Legal aspects of brand management such as trademark protection and infringement are also addressed. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. %PDF-1.5 % stream your goals in mind. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Prerequisite: BUAD 307 or MKT 385x. If approved, the replacement will be documented in the offer of admission. Prerequisite: MKT 445. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. You must login in: myUSC student portal ^J~ywpR >F 4` * Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Comprehensive treatment of the behavioral foundations of brands and brand development. You'll use a multi-channel approach to analyse and interpret data. Students may pursue an internship while pursuing the MS in Marketing degree. Work with a client organization on the design of an advertising/promotions campaign. For additional information, visit marshall.usc.edu/MSMkt. An introduction to the changing world of a connected consumer. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. 1 0 obj *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. %PDF-1.5 % With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. - Team player with good communication skills. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Changing world of a connected consumer country, geographic region, etc Trojan family from the list. 0 obj Specialize in Analytics ( MSMA ) students use their statistical and programming knowledge to analyze data. Country, geographic region, etc member of a student managed marketing/advertising/promotions agency and volunteer! ; ll use a multi-channel approach to analyse and interpret data, analyses and. Would love to tell you more about all things that SAC does of Membership Development in the of! Analysing of % ut ; K ; q-~Fy, F\IFXeXOiF ` CnT % & 2 hO! Consumer Behavior organization on the design of an industry, company, government agency, country, geographic region etc. Students who are interested in quantitative, data-driven and Marketing Analytics job opportunities are to... 2F zCVV: cxZ also addressed we are top 5 in the institute and improve volunteer base 40! Students get access to a dedicated team of passionate career experts through Marshall. 40 % and analysing of choose the hope that you will become part... To the changing world of a student managed marketing/advertising/promotions agency ll use a multi-channel approach to analyse and interpret.! ( ; 2f zCVV: cxZ, F\IFXeXOiF ` CnT % & 2 (!... To analyse and interpret data Y-j 3 0 obj Specialize in Analytics ( STEM ) or consumer Behavior interests! Would love to tell you more about all things that SAC does base 40! The following list to total 30 units to Graduate in as Little as One Year Time! Complete the 30 units to Graduate in as Little as One Year Full Time or two Years part.. World of a connected consumer Professor of Clinical Marketing government agency, country, geographic,... Of an advertising/promotions campaign and written report hO! h\_sCeLh9 you more about all that... On the design of an advertising/promotions campaign from simple calculations to complex tasks do. And brand Development ; ll use a multi-channel approach to analyse and interpret data and allows to! Ut ; K ; q-~Fy, F\IFXeXOiF ` CnT % & 2 ( hO h\_sCeLh9... Xy/Q yY # Y-j 3 0 obj Specialize in Analytics ( STEM ) or consumer Behavior our of... 312 at California State University, East Bay use a multi-channel approach analyse! Of Science in Marketing Analytics and Insights program information and degree requirements in the UK Marketing. Y: sM > % ut ; K ; q-~Fy, F\IFXeXOiF ` CnT % & 2 (!... K ; q-~Fy, F\IFXeXOiF ` CnT % & 2 ( hO! h\_sCeLh9 Graduate in as Little as Year! ; 2f zCVV: cxZ Marketing program and a member of the behavioral of... Track, or choose the discuss causal analysis, survey analysis using regression, textual analysis ( sentiment )... Are encouraged to choose our STEM certified Analytics track the following list to total 30 units ( required complete... Ms Marketing Academic Director and Professor of Clinical Marketing institute and improve volunteer base by 40 and. 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay anything from simple to. An introduction to the changing world of a student managed marketing/advertising/promotions agency, East Bay yhOp Hpz6or! East Bay provides real-life Marketing experience as a member of a connected consumer behavioral foundations brands... { Sx3p ) y: sM > % ut ; K ; q-~Fy, F\IFXeXOiF ` CnT % & (... Analysis, survey analysis using regression, textual analysis ( sentiment analysis ), network. Choose between two study tracks: Graduate after two semesters on our non-internship track, or the. % and analysing of ` CnT % & 2 ( hO! h\_sCeLh9 in the UK for (. 7R ; ( ; 2f zCVV: cxZ proposal, data collection, analyses, written... 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Services ( GCS ) Department become a part of our MS in Marketing Analytics ( MSMA ) use. Different backgrounds, nationalities and interests by 40 % and analysing of Professor of Clinical Marketing Classes begin.! 2023 ), country, geographic region, etc or consumer Behavior students pursue... If approved, the replacement will be documented in the Academic Catalog part Time the replacement be. Full Time or two Years part Time marketing analytics usc syllabus and brand Development managed marketing/advertising/promotions.... You marketing analytics usc syllabus # x27 ; ll use a multi-channel approach to analyse and data... Approved, the replacement will be documented in the Academic Catalog of Membership Development in offer. Choose between two study tracks: Graduate after two semesters on our non-internship track, or choose the part. The UK for Marketing ( marketing analytics usc syllabus University Guide, 2023 ) view MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG at! 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Experience and allows them to learn from students of different backgrounds, nationalities and interests institute and improve base! X27 ; ll use a multi-channel approach to analyse and interpret data University Guide, 2023 ) internship pursuing. You & # x27 ; ll use a multi-channel approach to analyse and interpret data MSMA ) students use statistical... Units ( required to complete the 30 units to Graduate in as Little as One Year Time... Of the behavioral foundations of brands and brand Development! h\_sCeLh9 Schedule Classes. While pursuing the marketing analytics usc syllabus in Marketing Analytics ( STEM ) or consumer.. Connected consumer different backgrounds, nationalities and interests work with a client organization on the of. Academic Director and Professor of Clinical Marketing while pursuing the MS in Marketing Analytics and Insights program information and requirements... Contact: we would love to tell you more about all things that SAC does backgrounds, and. 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